The achieved revenue growth is due to the easing of travel restrictions, high demand from source markets, good preparation for the summer season, opening of most properties in June and significant portfolio investments in previous years. Despite the challenging circumstances caused by the Covid-19 pandemic, Valamar has significantly improved its operating profit compared to 2020. This was achieved through a general streamlining of business operations, internal austerity measures, the ongoing implementation of the "Pause, Restart" program for employees since April 2020, as well as utilizing Government aid measures for protecting employment.

In 2021, Valamar completed several major investments, including the completion and renovation of Valamar Parentino Hotel in Poreč and Valamar Meteor Hotel in Makarska while Istra Premium Camping Resort by Valamar in Funtana near Poreč obtained new luxury camping offer and services. Valamar has also launched a new lifestyle brand by opening the first hotel branded HVAR [PLACESHOTEL] by Valamar in Stari Grad on the island of Hvar. 

Valamar announced employee awards up to HRK 3,500 net for permanent and seasonal employees based on months worked. The amount of HRK 1,300 has already been paid out to employees as a reward for the successful opening of the summer season under difficult circumstances. In agreement with social partners, Valamar will pay an additional award of HRK 1,200 for July, while a special award has been agreed for all seasonal employees employed after June 1 in the amount of HRK 1,000 to be paid out in September. Valamar employees can receive an additional reward of up to HRK 1,000 per month for performance excellence. Valamar also guarantees a minimum net income of HRK 5,000 for all employees working full-time during the month.

In July 2021, Valamar generated around 90% of board revenues achieved in July 2019, which, along with the semi-annual results, indicates that the recovery of tourism has begun. In July, Istria and the northern Adriatic destinations achieved a similar result to that of 2019, while Dubrovnik and southern destinations still fall behind. The booking trend for August is improving in southern destinations while northern destinations are close to reaching 2019 levels. There is still a high level of uncertainty regarding year-end business results due to the unpredictable nature of the pandemic in Europe and a generally low vaccination rate in Croatia. Valamar expects that the tourism sector will continue to be affected by the crisis in 2021, while business normalization is expected in 2022 and 2023.