Mission, Vision and Core Values

Mission, Vision and Core Values

Mission, Vision and Core Values

Our Vision

To be the leader in leisure tourism and create authentic guest experiences in partnership with our destinations

Our Mission

To create unforgettable guest experiences by using innovative services in leisure tourism.

To develop a stimulating corporate culture where guests and employees come first.

To deliver new value for shareholders through corporate responsibility by promoting sustainable development and supporting local communities.

Our Core Values

RESPONSIBLE
We are a responsible business partner, a caring employer, supportive towards the community and committed to preserving the environment.

WELCOMING
We make our guests feel very welcome and highly appreciated.

AMBITIOUS
We set challenging goals and strive for excellence in everything we do.

INNOVATIVE
We engage in collaborative innovation to improve our performance, stay alert and open to change.

PROUD
We take pride in our destinations and being part of the Valamar family.