LEADERS IN HOLIDAY TOURISM
To be the leader in leisure tourism and to create authentic guest experiences in partnership with our tourist destinations.

EMPLOYEES AND GUESTS ALWAYS COME FIRST
To develop a stimulating corporate culture where guests and employees come first.

AN ADDED VALUE FOR ALL STAKEHOLDERS
To deliver added value for shareholders through corporate responsibility by promoting sustainable development and supporting local communities.

WELCOMING
We make our guests feel welcome and highly appreciated.

AMBITIOUS
We set ourselves challenging goals and strive for excellence in everything we do.

RESPONSIBLE
We are a trustworthy business partner and a caring employer dedicated to the local community and the environment.

INNOVATIVE
We engage in collaborative innovation to improve our performance, stay alert and open to change.

PROUD
We take pride in our destinations and in being part of the successful Valamar family