Mission, Vision and Core Values

Mission, Vision and Core Values

Mission, Vision and Core Values

Our Vision

To be the leader in leisure tourism and create authentic guest experiences in partnership with our destinations

Our Mission

To create unforgettable guest experiences by using innovative services in leisure tourism.

To develop a stimulating corporate culture where guests and employees come first.

To deliver new value for shareholders through corporate responsibility by promoting sustainable development and supporting local communities.

Our Core Values

We are a responsible business partner, a caring employer, supportive towards the community and committed to preserving the environment.

We make our guests feel very welcome and highly appreciated.

We set challenging goals and strive for excellence in everything we do.

We engage in collaborative innovation to improve our performance, stay alert and open to change.

We take pride in our destinations and being part of the Valamar family.