After graduating from the Faculty of Eco­nomics in Pula, Alen Benković began his career in 1999 as an intern at the for­mer Riviera, where he held several impor­tant positions, includ­ing Assistant General Manager at Funtana Campsite, Assistant General Manager at Lanter­na Campsite, and General Manager at the Nep­tun Hotel – today’s Valamar Riviera 4* in Poreč.

He continued his career at the municipal com­pany Parentium, which manages investments for the City of Poreč, where he worked on the Žati­ka Sports Hall Construction Project (the City of Poreč’s largest investment in the last decade). From 2011 until 2015, he was Director of Asset De­velopment, Maintenance, and Technical Services at Istraturist.

Mr. Benković joined Valamar in 2015 and became Vice President of Asset Development, Mainte­nance, and Technical Services, responsible for managing investments in the tourism portfolio and planning future asset development. Since 2021, Alen Benković has served as President of the Management Board of Imperial Riviera (term of office starting on January 1, 2022) and Senior Vice President at Valamar Riviera.

In 2026, he was appointed Executive Vice-president for Real Estate Management and Investment at Valamar Riviera and was reappointed as President of the Management Board of Imperial Riviera, with the term of office commencing on 26 February 2026.